During a storm that dumped an unexpected heap of snow on Portland, an Oregon DOT team member shared a screenshot of a Probe Data Analytics Dashboard from RITIS, tracking travel times on the city’s major freeway in real-time. That single snapshot didn’t just circulate among the office—it made its way to the director’s desk and, word has it, possibly even the governor’s office. As the storm raged on and recovery efforts kicked in, leadership kept asking for follow-up screenshots to monitor the situation, showcasing just how critical PDA dashboards are for keeping decision-makers in the loop during a crisis.